During these blog posts I
related many aspects from my marketing class into writing each post.
Marketing relates to blogging because when I was creating each blog post topic,
I had to think of the target market I was hoping and seeking to address. Doing
this, I achieved many course objectives such as when I made the decision to
have my target market be mainly people interested in camping related topics
because it is a passion of mine. I also wanted to gain people’s interests who
may not be into camping because I believe some people would truly enjoy camping
if they knew and understood it more. I tried to intrigue non-campers by making
my blog topics both informative, but also interesting. To me camping is all
about friends, family and fun, so I wanted that be felt and seen in all my blog
posts.
In my blog posts I really
aimed at targeting more current campers because I knew they would already be
interested in the topic, but I also wanted to try to attract non-campers as well. I did this
by incorporating the marketing mix into my posts and informing my readers that
the marketing mix isn’t only used in marketing, but in everyday life, such as
camping. People typically hear camping and associate it with going out into the
woods. Most people don’t realize how broad the term camping or marketing can be
and in my blog I tried to use product/ service re-positioning to get my readers
to view camping aspects in a different way, while also demonstrating how camping
and marketing relate. Camping can include everything from how people decide
which campground to go to, all the way to what campground owners are doing to
operate the campground in the different seasons.
Personally I learned a
lot from this blog because it allowed me to use a topic I am very interested
in, which is the camping industry and then connect it to marketing topics and
terms I learned in class. I now know that marketing relates to more aspects of
businesses and isn’t just all about commercials and social media. Marketing
includes the interactions between everyone from customers all the way up to the
owners and even includes distributors as well. The customer relationships that
are formed between the campground owners and the campers can either form
lasting bonds of business loyalty, or those interactions could ruin the
experience for the customer. These relationships formed between people such as campground
owners and their customers are extremely important because once these customers
come to enjoy and trust a campground and its owners, they are likely to
continue camping there in the future. This is like a brand loyalty that is formed
and people are truly the most important part of any business because marketing
is centered around them.
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| Friendships are formed! |
Everything I have learned
in my marketing class and especially through these blog posts, I have realized
how I use marketing all the time without really knowing it. I also know I have
a better understanding of how it is used and how I will be able to incorporate
it in future jobs and life decisions. An important outcome I will take away
from these blog posts and the marketing course is a better understanding of
marketing and its roles and functions. By evaluating and doing some research on
camping, I was able to extend my knowledge on the subject and then also share
it with my readers. Finally, I would like to thank all of you who have read my
blog posts and I hope you have enjoyed reading them as much as I have enjoyed writing
them. I hope you were able to gain some new and hopefully interesting knowledge
on camping and also marketing, even if you didn’t realize it.
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