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| "Bigger is better!" |
Over the years people have had different views and
expectations when they refer to camping. Camping used to only refer to tenting
on the ground, but as times have changed, so has camping. In the past, people
would pitch tents and enjoy the outdoors, while escaping from the rest of the world
and their work. Now less people are tenting and prefer to camp in a trailer or
even stay in cabins because they feel this is their kind of camping. I believe
all these people are right because as people change, we must also acknowledge
that camping will as well. Today there are different forms of how people can go
camping to accommodate their own wants and needs. With busy lifestyles and high
demand jobs, some people need to bring their work with them on vacation. This
need for aspects such as Wi-Fi and cable influence and change how people are
going camping. Changes in people’s lives such as the high demand to have access
to work while camping, alters the product/ service life cycle because it forces
campgrounds themselves to introduce new or modified amenities at their
campground. Campgrounds must provide Wi-Fi or cable to attract customers and
grow. There then comes points in time when there are fewer people going camping
because of reasons potentially such as fewer people buying tents or campers.
This decreasing rate of customers leads to the decline stage of the life cycle
because fewer people are going camping. A few years ago when the gas prices were
high and had increased, the camping industry suffered a decline because fewer people wanted to travel. Now with gas prices fairly low, people are willing to
travel and go camping. The campers themselves are changing today because
of the new demands people want. Trailers such as motor homes are more sought out
and trailers are getting bigger and wider. People are demanding and wanting larger trailers because of the "bigger is better" attitude.
Since the trailers are getting longer and more people
want larger trailers because they offer them more space, campgrounds must have
larger sites to accommodate these larger trailers. They have more amenities offered and this directly effects the campgrounds. Larger trailers also tend to
use more power and may need a 50 AMP instead of the standard 30 AMP that is
usually offered at campgrounds. This means that campgrounds have to consider
these changes if they plan to continue competing with competition and stay current
with the changing times. Trailers also are beginning to look and feel more like a house on the interior because that is what people are seeking in trailers now. They want a trailer that is like a home away from home for them to use while camping. This means modifications need to take place at campgrounds such
as making sites larger to fit these new trailers or they could lose customers. Campgrounds
want to reach new customers and by accommodating people with different camping
style preferences, they are able to expand their customer market.
A campgrounds name isn’t just a name, but it becomes its brand name.
People who stay at a campground remember their experience and associate it with
the campgrounds name. If customers had a good time at a certain campground,
they will associate the campgrounds name with having a good time. This is an
example of how people create a customer-based brand equity relationship. This
relationship helps a campground build a strong and favorable association
between their campground and their customers, which creates a brand loyalty.
Campgrounds seek loyal customers because people are the most important aspect
of camping. Camping wouldn’t exist without all the people who love it like I
do!
Enjoy your own tour of a 2017 fifth wheel now in the video below.
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